A Meta Description is a short snippet of text (up to 160 characters) that summarizes the content of a web page. It appears in search engine results and gives users a preview of what the page is about, helping them decide whether to click.

Meta Descriptions play a key role in search engine optimization (SEO). While they don’t directly influence rankings, a well-crafted description improves the likelihood of users clicking on the link, which in turn can improve click-through rates (CTR) and indirectly boost SEO performance.

To write effective Meta Descriptions:

• Keep it under 160 characters for optimal display.
• Use keywords naturally to align with search queries.
• Ensure the description accurately summarizes the page content.
• Add a call to action to encourage clicks (e.g., "Learn More" or "Get Started").

Avoid these pitfalls when crafting Meta Descriptions:

• Keyword stuffing:Overloading your description with keywords can make it sound unnatural.
• Duplicate descriptions: Each page should have a unique Meta Description.
• Leaving it blank: Always include a Meta Description for every page to improve CTR.

Meta Descriptions influence user behavior by giving a clear idea of what the page offers. A well-written description can increase the likelihood of a user clicking on your link, leading to better traffic and engagement. It also sets expectations and improves user satisfaction by accurately matching their search intent.