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SEO Fundamentals

A complete beginner's guide to search engine optimization — how search works, keywords, on-page, off-page, and more.

4.8(2,341 ratings)14,582 students
Created by GrowSEB AcademyLast updated January 2026English
Beginner Level
Free

12 lessons • 3 hours

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What you'll learn

How search engines crawl, index, and rank pages
Keyword research fundamentals and search intent
On-page SEO optimization techniques
Off-page SEO and link building basics
Measuring and tracking SEO performance
Common SEO mistakes to avoid

Course content

3 sections 12 lessons 2h 48m total length

Requirements

  • No prior SEO knowledge required
  • Basic understanding of how websites work

Description

This course takes you from zero SEO knowledge to confidently optimizing websites for search engines. You'll learn how Google discovers, understands, and ranks content — then apply that knowledge across keyword research, on-page optimization, link building, technical SEO, and performance measurement. By the end, you'll have a structured 90-day action plan to grow any website's organic traffic.

This course is part of GrowSEB Academy — a free, comprehensive learning platform for SEO professionals at every level. All courses are created by the team behind the SEBX AI-powered SEO platform.

Who this course is for

  • Website owners who want to increase organic traffic
  • Marketing professionals new to SEO
  • Bloggers and content creators looking to grow their audience
  • Entrepreneurs building their online presence

Instructor

GrowSEB Academy

SEO Education Team

4.8 Instructor Rating55,068 Students6 Courses

GrowSEB Academy is the educational arm of GrowSEB, the AI-powered SEO platform trusted by thousands of marketers worldwide. Our courses are written by practicing SEO professionals with 10+ years of hands-on experience across enterprise, agency, and startup environments.

Ready to start learning?

Enroll in this free course and apply what you learn with GrowSEB's AI-powered SEO tools.