Technical SEO Masterclass: From Crawling to Core Web Vitals
Deep dive into site architecture, crawl optimization, structured data, page speed, and everything your dev team needs to know about making sites search-engine friendly.
Table of Contents
How Search Engines Crawl & Index
Understanding Googlebot behavior, crawl budget allocation, and indexing signals.
Site Architecture & URL Structure
Creating a logical hierarchy that search engines and users can navigate efficiently.
Robots.txt & Meta Robots
Controlling what gets crawled and indexed with proper directive management.
XML Sitemaps
Building, submitting, and maintaining sitemaps for optimal crawl coverage.
Page Speed Optimization
Core Web Vitals (LCP, CLS, INP), image optimization, code splitting, and CDN strategy.
Structured Data & Schema Markup
Implementing JSON-LD for rich results, FAQs, products, reviews, and more.
JavaScript SEO
Server-side rendering, dynamic rendering, hydration, and handling JS-heavy frameworks.
International SEO
Hreflang, ccTLDs, subdirectories, and managing content for multiple markets.
HTTPS & Site Security
SSL migration, mixed content, security headers, and trust signals.
Technical Auditing with SEB Sentinel
Using GrowSEB's site auditor to automate technical SEO checks.
Key Takeaways
- Crawl budget matters — ensure priority pages are discovered first
- Core Web Vitals directly impact rankings; optimize LCP and CLS first
- Schema markup can significantly increase CTR through rich snippets
- JavaScript-rendered content requires special attention for indexability
- Regular technical audits prevent issues from compounding over time
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