Our annual State of AI in SEO report surveys over 5,000 SEO professionals worldwide to understand how artificial intelligence is reshaping the industry. The 2025 edition reveals accelerating adoption and shifting strategies.
Key findings: 78% of SEO professionals now use AI tools daily (up from 45% in 2024). Content generation is the most common AI use case (89%), followed by technical auditing (67%), keyword research (62%), and link prospecting (48%). However, 92% say human oversight remains essential for AI-generated content.
The report also examines the rise of LLM-based search (ChatGPT, Perplexity) and its impact on traditional SEO. 34% of respondents report measurable traffic changes attributed to AI search engines, with 61% planning to invest in 'AI visibility optimization' in 2025.
Enterprise adoption is leading the charge: 85% of companies with 50+ employees have standardized on AI-powered SEO platforms, compared to 52% of freelancers and small agencies. Cost and learning curve remain the top barriers for smaller practitioners.
The full report is available for download on our insights page. GrowSEB users get exclusive access to the interactive data explorer where they can filter findings by region, company size, and role.
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