SEB Pulse Introduces Real-Time LLM Brand Monitoring

As AI-powered search engines reshape how people discover brands and information, understanding your visibility in Large Language Model (LLM) responses has become critical. Today, we're launching SEB Pulse — GrowSEB's LLM visibility monitoring tool.

SEB Pulse continuously monitors how your brand, products, and key topics appear in responses from ChatGPT, Google Gemini, Claude, and Perplexity AI. Get alerts when your brand is mentioned, track sentiment over time, and identify opportunities to improve your AI visibility.

The tool provides a comprehensive LLM Visibility Score that benchmarks your brand against competitors, showing which queries trigger mentions and how your positioning compares. It also tracks citation sources — understanding which of your pages are being used as training data or referenced in AI responses.

SEB Pulse integrates seamlessly with SEB Scribe and SEB Compose, so when you identify visibility gaps in LLM responses, you can immediately generate optimized content designed to improve your AI search presence.

LLM visibility monitoring is available on Professional and Enterprise plans. The tool uses the SEB Wallet for AI-powered analysis queries.